Web Design: What Makes Good Content

Creating Custom Web Design is easy enough (especially with the current minimalist trend); but creating quality content can be challenging for some web designers. The problem usually comes from a misunderstanding between the client and the design firm; or from unclear objectives. Web developers know for a fact that no matter how beautiful a web page is, a site’s success is still heavily dependent on good content.

Content is the heart and soul of an online profile. It includes (but are not limited to) text and graphics, and other elements a designer might incorporate in the layout. Content is what users are looking for, and what keeps them coming back. Without it, a website is just a soulless entity in cyberspace. 

Good Content Components

No Heavy-lifting Required

It is the web design agency’s responsibility to clear any obstacles for users when they view a particular website. Excellent content is not only interesting but should be made with the users in mind. What are they looking for? How satisfied would they be upon reading this? Is it easy to understand? Such questions should be considered during the development process. 

As much as possible (unless creating a technical website), do away with confusing jargon and heavy material. Have a simple header, company or product description, a ‘call to action’ button, pictures – and it’s done. Nothing fancy: just simplicity and conciseness. 

The More the Merrier

In a market filled with impatient users and stiff competition, it’s important to stand out – not just with a creative website design, but with words. Statistics show that a user is more likely to purchase an online product or service if there are legitimate testimonials and third party endorsements. Everyone is anxious about going for unknown sources – make it count by building credibility.

Again, keep it simple and to-the-point. Tell users what they want to know; be short yet specific, convincing yet sincere.

Shaken, not Stirred

Much like people, content can have tone and personality. Ever wonder why the competition has more visitors? Besides answers to their queries and needs, users are delighted when they read witty descriptions or see funny images – it’s natural; people want interesting things. The same is true for web content. Amusing and instructive blogs for example, have higher guest rates compared to those who only sought to inform.

Don’t be afraid to liven up the page a little by incorporating humorous pictures or clever articles – shake up the competition and it might just do the trick.

Words are Winners

Digital marketing has been a crucial factor in building a professional web design that it’s typically integrated right at the onset. Take advantage of SEO benefits by selecting related messages and proper keywords. Google’s new algorithm update has made it more convenient for users to search items which are closely connected to their needs; so it’s highly important to use descriptive keywords, meaningful descriptions, and relevant articles within the content. Replace uninspiring words with upbeat points to hook in users and keep them coming.

Cater to visitors with brilliantly-structured content and see how it leads to online success.