Web Design: Tips for Small Business Sites

Keeping track of web design trends is important in the online industry; that's why professional agencies like WearInteractive do their best to be ahead of the competition. Using updated techniques, they always aim to deliver quality services  for clients who also want to be in the lead.

With the year almost done, some companies and small businesses grab this opportunity to reinvent their online look. A few decide to incorporate latest web fads; while the rest opt for a total website redesign. These makeovers usually have two main intentions: to attract user traffic and for re-branding efforts.

Not everyone can afford or have the necessary skills to tweak their websites. For most, they hire services from website developers; while a few choose to learn the basics and then do the entire process themselves. Large sites will require more work than usual so it's not always advisable to do manual labor – especially if it has thousands of individual pages.

For smaller businesses, here are four easy tricks to improve an online profile.

1. Design a Responsive Layout

A responsive design isn't just about making a website suitable for mobile phones. The whole concept involves ensuring that the website is viewable across any platform: be it a tablet, desktop PC, or a smartphone. This is very important since there has been an endless rise on the number of mobile users.

These busy people do almost everything on their hand-held devices – including shopping, reservations, and travel confirmations – that a company must positively present themselves on these gadgets in order to gain an edge. It's not a requirement for every company; but it's certainly a plus factor.

2. Put CTA's on Every Page

CTA or call to action are links which encourage users to complete an action (like 'subscribe' or 'buy'). It's a fact that each page on a website could be a landing point for every customer. To maximize this idea, place CTA's on every page so that users would often be reminded to take a course of action.

Additional tip: add social media buttons so that content can be easily shared. Social media has become indispensable and people love checking on their accounts everyday. Make links accessible and uncomplicated.

3. Incorporate Large Photos

Images are proven to be an effective medium when it comes to pulling in crowds. Pictures should be in high resolution so there's no worry when having to resize or crop. This technique is also great for showcasing all kinds of products; conveying a persuasive story; or simply to give a captivating distraction.

4. Keep Things Simple

The future of web design is always paved with outlandish trends and ridiculous false myths – but building a professional website that can surpass all those is a feat in itself. Make web elements future-proof by keeping content in check, designing a responsive layout, and frequently testing for usability. As long as the focus falls on users and their needs, companies (big or small) can withstand any fading web fads.