Say NO to Redesign

The majority of web development agencies, like a well-known Website Design Tampa team in Florida, have specialized online campaign strategies to help gain market share. One of these techniques include possible redesign if the site calls for such methods. As much as this is occasionally necessary, oftentimes it’s more bothersome than helpful. Before planning a redesign or opting to pay a design firm to do it, it’s best to analyze the real objectives for this need. 

Is it time?

Web development practices change quickly, especially in today’s demanding environment. Most redesigns are done in a span of two years; and more often than not, these modifications are either ineffective or vain that it ends up wasting funds. An existing website would require an overhaul if it falls under the following criteria:

•    The site does not reflect the company’s brand, or the company needs a rebranding effort.

•    It needs to be more mobile-friendly or to include social media.

•    To improve user navigation, controls, or add enhanced content.

•    The layout or CMS (content management system) needs to be updated.

•    To keep up with current competition.

A decision to redesign involves resources, time, and effort which may be costly to the company if not planned carefully. If the change is being done only for the overall look and presentation of the website, then it might be best to consider adaptive strategies instead.

Adapt or Disintegrate

An adaptive web design is a continuous process of improving a website based on company needs, user experience, and technological advancements. There are numerous online tools even non-programmers could use to help them evaluate how customers interact with the page and their varied responses (i.e. did they find the site useful? What are the chances that they’ll come again? Did they find what they needed?). Unlike a redesign which is done every couple of years or so, adaptive techniques constantly change until the greater part of the market is satisfied with the result. There are no fixed processes since every test is evolving.

Another great thing about adapting a site instead of just redesigning it is how companies could be more aware of customer responses. This in turn could be used to give the website more personality, which could drive traffic and lead to actual sales. 

 Can’t Be Helped

Unfortunately, there are instances when a redesign is crucial to save a dying website. But before administering this solution, be aware of the common pitfalls associated and prepare the team for its outcome. Try to avoid the following when doing the changes:

•    Removing valuable content.

•    Losing inbound link values.

•    Losing keyword rankings.

•    Changing good conversion tools.

Consult a design team who will work together with the company in terms of content, layout, and marketing campaigns. Invest in an approach that will not only make the website profitable, but help it become a valuable asset in the long run. Think of simplicity, usability, and quality as the key driving forces of a successful online company profile.