Getting The Best Images For Web Design

Professionals like the Gainesville Website Design company believe in getting only the best images for their projects. As the old adage says: 'a picture is worth a thousand words'. That one image can boost sales, attract attention, and support a brand. Given the kind of technology available nowadays, even amateurs would have little to no trouble creating fabulous photos.

All they need is the exact moment, perfect timing, and the right tools.

Advantages of Original Images

When it comes to web design, there are plenty of free and quality resources online. From web templates to stock photos, everything a budding web designer needs is at the palm of his hands. While this is a good thing, it can be detrimental for those who want to stand out. With the vast amount of competition out there, an online business needs to be unique. Using free resources won't accomplish this goal.

The same is true for utilizing stock images instead of original pictures. Stock images are like emergency equipment: they should only be used when needed. They're often cliched, exploited, and completely unrelated to the brand. Unless the business restricts the use of private images for copyright purposes, then there's no reason not to take unique photos. Investing in original pictures gives personality to an online entity. It sets it apart, reflects the brand, and looks beautiful.

How To Begin

Equipment

A good camera is essential. Choose professional models that can deliver high-resolution photos. Don't forget accessories: lenses, lighting, memory cards, a tripod, and a heavy-duty camera bag. Know the gear. Experiment with a few shots before taking the actual images.

Moment

There would be no images without the perfect moment captured on film. If the photo requires people, make sure the subject(s) is relaxed. Have them pose in the proper setting. Take note of lighting. Different angles produce various effects. For example: taking a picture by sunset looks soft and romantic as compared to taking one at high noon, where everything looks bright and active.

Capture

Be quick. Often, the best shots are single takes that can't be repeated. Take pictures of important subjects and scenery. Make sure there are emotions in it. Think of a web image as a very pretty woman. When men do double-takes just to glance at her a second time, then it's definitely a good one.

Rules

Know the 'rule of thirds'. Imagine the picture to be broken up into 9 equal squares. Use this as a guide when positioning a subject. Place it within any of the squares or intersections for variety. Don't limit the object to the center of the image.

Edit

Don't think that photo editing is unnecessary – it's very important! Even when the images come out nearly perfect, a web designer still needs to change it a little for emphasis. Adjusting brightness, contrast, color, cropping, layering, and adding filter special effects require great skill too. It takes time to master the art of photo editing that makes images look seamless and stunning.

The Best Web Designs Have The Best Photos

With patience and constant practice, anyone can take marvelous images for the web. Let the magic of great photography create stunning photos for today's modern web design.