For today's web leaders like Wearinteractive NY Web Design, it's not enough to provide a good design. Businesses need to be versatile. In order to become truly competitive, they must think ahead of trends. It's a common web design mistake to just follow fads, without contemplating on its future effects.
What Google Said
Recently, the famed Matt Cutts (head of Google's Webspam team) made a statement about mobile searches. He said he won't be surprised if mobile queries increased this year. Google itself refused to give an official statement, because they want SEO experts, online marketers, and web design firms to focus on cross-platform marketing and experiences. These are a set of techniques and strategies aimed at all possible channels of traffic: from desktop PC's to smartphones.
The Mobile Market
Each year, thousands of people all over the world buy a mobile or handheld device. And this number isn't expected to decrease any time soon. The average individual nowadays expects to be able to use his gadget to access the web anywhere he might be. Current lifestyles also fostered a society of busy bodies; all wanting instant information at the palm of their hands.
Statistics say that one in every nine people in the world own at least two smartphones. Tablet sales are not far behind. Almost half of web traffic is coming from mobile phones. Most of these searches involve product and/or service research; while the rest are purchase completions. While people still use their home PC's, they typically depend on their handheld gadgets to at least get half the job done.
Web Design Tomorrow
The need for responsive web design (RWD) is becoming even more vital as the mobile market expands. RWD is a concept that allows web content to be easily viewable across any platform. It's an ingenious solution that has both SEO and user benefits. A responsive website is not only practical; it can also be beautiful and interactive. Users find it convenient to see the same features and offers from their desktops to their smartphones.
Search engines on the other hand, find RWD easy to crawl and index with its one-URL link. When Google refused to provide a statement regarding the future of mobile searches, they wanted online marketers and web designers to think outside the box. By formulating design and marketing strategies that are cross-platform oriented, they help create a more flexible world. A world where users anywhere can use whatever device they want and still enjoy the web.
Simplicity: The New Basis of Beauty
Responsive Web Design is a pretty simplistic concept. Nowadays, both users and search engines want relevant, concise information. It's a fast-paced society that demands the constant exchange of important data. Making things simple not only makes it quick to transport from point A to point B; it's easy to understand.
Web design, SEO, and marketing are all dynamic entities. When venturing a new project, think about RWD and its many benefits. Know its limits (it's not perfect), but consider long-lasting results. Whether a business likes it or not, RWD is going to be a vital concept in years to come.
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