Combining Advertising and Web Design

A decent web design agency would always try to look for the best ways to incorporate advertising materials into the design of the site they are working on. Advertisements are a great way to earn extra money; they can even cover your site’s expenses in maintenance and fees related to hosting. These are two pretty different elements however and perfecting them takes a lot of planning, strategy and of course, work, just like in developingyour presence in social media. Online advertising may take a lot out of you, but the payoff is sky high and the revenue it generates is pretty big. However, during the course of its short history, web advertising is, let’s face it, scorned by a lot of people, considering that it hinders a lot of things and is plainly irritating. So, how do we combine advertisements and web design without damaging the user’s experience? Here they are:

Ads must not hinder access to content.

A decent web design agency must consider that users visit websites for their content, not because of their ads. Because of this, you must showcase your content and place it under the spotlight. Many websites make the mistake of placing ads in a way that they somehow interfere with how the users access and navigate through the website. In a way, advertisements that do this makes the users lose interest and will possibly make them look for other sources by browsing different sites. One example of this includes the popular video streaming site YouTube which is guilty of playing advertisements before videos. Another example includes pop-up advertisements and ones that dance around the screen. When planning the types of ads to place, think of your customers first.

Make use of online banners

Online banners, the ones that are square or rectangular-shaped containing graphics that are promoting a certain product or service while providing phone numbers and other contact details. These types of advertisements are pretty well made and can be placed anywhere on the webpage, as long as it does not destroy the layout and structure. When clicked on, they immediately open a tab or a page that leads to a website that offers the thing they are promoting. These advertising materials also do not take a lot of time to load, making your user’s experience smooth.

Only try to advertise related materials on your site

Though online advertising does not tackle a specific target audience, try to narrow the field. Try to see if you can choose which types of ads you can place on your site (better contact your host and online advertising company about this). For example, if your site tackles everything about photography, it would be logical to advertise a brand of cameras and photo editing software. Another example is that if you are selling cars online, then it is imperative that you advertise things like tires, brake fluid, oil and gas companies. 

The above mentioned tips may be general, but if you work on your website along with a great web design company with these concepts in mind, then you are bound to generate a little bit over extra. Remember, do not hinder content, make use of simple, yet effective banners and only advertise products and services that are in line with the content of your website.